Analytics

Customer Survival Analysis

Analyze customer retention and predict churn probability using survival models

Overall Survival Rate

78.5%

at 12 months

Median Survival Time

24.3 mo

+2.1 mo from baseline

High Risk Customers

247

>50% churn probability

Model Accuracy

92.3%

C-index score

Kaplan-Meier Survival Curve

Customer survival probability over time

0%25%50%75%100%0mo3mo6mo9mo12mo
Time (months)

Risk Segments

Customers by survival probability

Low risk (80–100%)8,234
Medium risk (50–79%)2,891
High risk (<50%)247